Property Market of Pakistan: Tech Driven Transformation

Irfan sulehri

For a long time, the property market of Pakistan has been sticking to old-fashioned ways without adopting modern changes. This has caused it to fall far behind the global property market. But now, thanks to technology, things are changing. The property market in Pakistan is undergoing a significant transformation, thanks to modern innovations that are changing the way people buy, sell, and invest in real estate. played a big role in making this happen, but there are other important factors too.

Online Property Market of Pakistan

Platforms like and Graana have revolutionized the way properties are listed and searched for. Instead of relying solely on traditional methods like newspaper ads or word of mouth, people can now access a vast database of properties online. They can view images, floor plans, and even take virtual tours, all from the comfort of their homes. This accessibility has made property hunting much more convenient and efficient.

Mobile Apps

Mobile apps have taken property searching to the next level. These apps allow users to search for properties, communicate with sellers, and even complete transactions, all from their smartphones. This means you can be on the move and still have the power to explore and engage with properties instantly.

AI-Powered Insights

Artificial Intelligence (AI) is being used to analyze massive amounts of property data and provide valuable insights. Predictive analytics can help buyers and investors make informed decisions about when to buy or sell based on market trends. This data-driven approach reduces guesswork and increases the chances of making profitable property investments. As a matter of fact, has integrated top-notch AI algorithms that detect the price changes and provide useful insights to the potential buyers and sellers.

Smart Homes and IoT Integration

Pakistan faces energy challenges, and smart homes can play a role in addressing them. Smart thermostats can learn your daily routines and adjust heating or cooling accordingly, optimizing energy usage. Smart lighting systems can be programmed to turn off when not needed, reducing electricity consumption. These energy-efficient practices not only contribute to a greener environment but also lead to cost savings on utility bills.

The concept of smart homes involves integrating Internet of Things (IoT) devices into properties. This allows homeowners to control various aspects of their homes remotely, from adjusting lighting and temperature to monitoring security systems. Smart homes not only provide convenience but also add value to properties.

Security is also a top priority for homeowners everywhere, including Pakistan. IoT-enabled security systems allow residents to monitor their properties from anywhere. With smart cameras, doorbell cameras, and motion sensors, homeowners can receive real-time alerts and view live feeds to keep an eye on their property’s security. This not only provides peace of mind but also enhances the overall safety of homes.

One notable example of IoT integration in the property market of Pakistan is the use of OSLAR Systems. OSLAR stands for Optimum Smart Life Automated Residential systems. These systems offer a comprehensive range of smart home solutions tailored to the Pakistani context. From smart lighting and climate control to security and entertainment, OSLAR Systems provide homeowners with the tools to create truly intelligent living spaces.

Virtual Reality Property Tours

Imagine being able to virtually walk through a property even before visiting it physically. Virtual Reality (VR) property tours make this possible. Buyers can put on a VR headset and explore properties as if they were inside them. This immersive experience helps buyers get a better sense of the space, layout, and features before making a decision.

In the context of the property market of Pakistan, VR property tours hold immense potential. They bridge the gap between the digital and physical worlds, allowing buyers to virtually visit properties located in different cities or areas. This is particularly relevant in a vast and diverse country like Pakistan, where property searches might span across regions.

VR property tours empower buyers to make more informed decisions. They can assess the property’s condition, architectural details, and even envision how their furniture might fit into the space. This deeper understanding reduces uncertainty and enhances the buying experience.

Online Property Auctions

Online property auctions have brought a new dimension to property transactions. Buyers can participate in auctions from anywhere, eliminating the need to be physically present. This digital format increases competition among buyers, potentially leading to better prices for sellers. While this isn’t an idea currently launched in Pakistan, there are plans by the market leaders to introduce this model as well since it has shown massive success in foreign countries.

When online property auctions are introduced in Pakistan, they are likely to bring about a shift in how properties are bought and sold. Buyers will have the opportunity to engage in real-time bidding, promoting market-driven prices. Sellers, on the other hand, can expect quicker sales and the potential for more favorable prices due to competitive bidding.

Here is how you can choose the right real estate investment path.

Drone Technology for Property Market of Pakistan: Photography

Drones have transformed property photography by offering stunning aerial views of properties and their surroundings. This technology provides potential buyers with a comprehensive perspective of the property’s location, nearby amenities, and landscape.

One of the significant advantages of drone photography is its ability to provide a comprehensive location understanding. For instance, a potential buyer can view a property’s proximity to schools, parks, shopping centers, and transportation hubs from a bird’s-eye perspective. This information is invaluable when making property-related decisions, especially for individuals who are unfamiliar with the area.

VR can be used for house tours in Pakistan.

In Pakistan, where property landscapes can range from bustling cityscapes to serene countryside, drones are proving to be a game-changer. They are used to capture the essence of various property types, from luxurious urban apartments to expansive suburban estates. Additionally, in areas where land and geography are unique, such as hilly regions or properties near bodies of water, drones offer an unmatched perspective.


With so much transformation to Pakistan’s real estate market over the past few years, a lot has improved. However, there is still a long way to go. With possible improvements in technology, Pakistan’s real estate sector will see wonders, given the fact that prices and overall economic condition of the country stay stable.

Compare listings